Marketing Planning

Many small businesses, even if they have a business plan, do not develop a Marketing Plan to support it.

A Marketing Plan needs to be a working document, based on sound and regularly updated research rather than something cast in stone that is filed away and never referred to.  

It needs to be based on the values and goals of the business, which is where we start  A vital stage is the involvement of your people in establishing the goals and values of the organisation, to ensure their commitment and engagement  in the plan to achieve them.  

When it comes to creating this involvement and commitment, leadership and communication skills are critical.

Merlin Marketing and Mentoring will help you to plan your:

• Priorities
• Responsibilities 
• Objectives
• Activities
• Evaluation
• Vision